eTC Portal (Students and Employees) and the Public Website (External Audiences)
1. Overview
The College has two primary web presences:
1. The College’s public website (www.tctc.edu), which is targeted to external audiences such as prospective students, parents, alumni, business and industry, etc. 2. The eTC portal (http://etc.tctc.edu), which is targeted to our internal audiences consisting of students and employees.
A content management system (CMS) is used to create, update, and manage web content for both the public website and the eTC portal. The following information explains how new webpages are created and how content is kept up-to-date:
2. Establishment of new web content:
a. If the content will be published to the public website specifically for the purpose of sharing information with EXTERNAL audiences (www.tctc.edu), the content owner should meet with the Marketing Department to discuss the content and how it should fit in with the organization of the website. Upon approval, the content owner is referred to the Webmaster for assistance in developing the webpages and for training in the CMS system.
b. If the content will be published ONLY to the eTC portal (http://etc.tctc.edu) for the purpose of sharing information with INTERNAL audienes (students and/or employees), the content owner should meet with the eTC team to discuss the content and how it should fit in with the organization of the portal. Upon approval, the content owner is referred to the Webmaster for assistance in developing the webpages and for training in the CMS system. The eTC team is a cross-divisional group that meets weekly. Contact Mark Dougherty at mdougher@tctc.edu.
Note: If the content is intended for BOTH internal and external audiences, determine the primary audience (80/20 rule) to determine whether marketing or the eTC team should be the starting point.
3. Routine content updates: Routine updates are managed by each department using staff trained to use the CMS. Content owners are expected to keep information current and up-to-date on the website.
4. Establishment of new webpages to expand upon existing content: Departments can initiate new pages to expand on existing content with assistance from the Webmaster as needed. If linked to the public website, all new pages are reviewed by the Marketing Department prior to launch. If the new content will result several new pages or extensive amounts of new content, please consult with the Marketing Department before establishing the new pages for assistance in editing and organizing content.
5. Redirects to specific webpages: Departments that want a redirect address for their webpage for promotional purposes should consult with the Marketing Department for approval and establishment of a redirect name based on approved naming conventions. Once approved, the webmaster will establish the redirect. . (Example: www.tctc.edu/race).
6. General CMS assistance: The IT Department is always willing to assist content owners in using the CMS. Contact the Service Desk at servicedesk@tctc.edu to make an appointment with the College Webmaster.
Other:
1) If you see an error on the website and are not sure who to contact, contact the Service Desk at servicedesk@tctc.edu. They will direct your inquiry to the content owner.
2) If you have and event you wish to pave posted on the Upcoming Events tab on the public website homepage (www.tctc.edu) and the Featured Events channel in eTC, please send a ticket to the Service Desk at servicedesk@tctc.edu and include the information (text, pdf, etc.) you wish to have posted.
3) Additional information about responsibility for the development and maintenance of the eTC portal and the public website can be found in the Tri-County Technical College External Communications Procedure 1-2-1024.1 and the Tri-County Technical College Internal Communications Procedure 1-2-1024.2.